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Freya White Music

Posted on 26 December 2017 by Adrian Jefferies

Freya White Music
Freya White

logo and business card

I was commissioned to create a logo and business card design for Freya White, a Leeds-based musician who plays and teaches woodwind. I was given a very specific brief to design a tree blowing in the wind. The logo portrays a play on the words ‘wood’ and ‘wind’ in woodwind. It shows a tree (wood) with autumnal coloured leaves being blown (wind) off it’s branches.

I created this image for the client which incorporates a woodwind instrument forming part of the tree trunk:

Initially I created three designs based on this image and after some refinements, the client selected the one they prefered, which I worked up to the final version above.

I used a font that echoes the italic font used in musical annotation. The client had very clear ideas and was very pleased with my business card design. I suggested the cards should be printed with a velvet lamination for a real luxury feel which the client was delighted with.

If you’re interested in getting some unique business cards, bringing your own ideas to reality, please contact me using the form below.

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This is a sample of some of my latest designs.

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About Me

Hello. My name is Adrian Jefferies. I have been working in print and screen-based graphics for over 20 years in Leicester, and I like to take a no nonsense approach to my designs. Simply stated, I make your stuff look good.

I can work with the vaguest of briefs (although I prefer them more detailed), and have an approachable can-do attitude. If you like the look of this website, or anything in my portfolio above, then I’d be very pleased to hear from you. Please use the comment form below.

You may be thinking, ‘why should I pay for graphic design, when I have Microsoft Publisher or PowerPoint and can do it myself?’ These days, many people can use a computer, and bang out a leaflet. It might look great to you, but it will probably not look very good to your customers! I can help with tweaks to, or complete redesigns of your existing materials.

Nowadays, it is easy to set up a website using online tools, without any coding experience. But they are usually quite restrictive, and involve a monthly fee. I can design a bespoke website tailored specifically to your needs, one that you can edit yourself using familiar text edit tools.

Professional, high quality graphics and websites need not cost a lot. Really. Your business needs to present a high quality professional image to your customers. I can guide you at each step from idea to final product, so why not get in touch.

Contact Me

Use the form below or contact me on or 07969 559087.

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